Welcome to CareerSMARTZ
Welcome to CareerSMARTZ

4. Define and publicize your talent (Professional Brand)

4.1 Define your talent

Using your education, training, life and work experiences, natural ideas and intuition, and with the help of others, define how you plan to achieve your career mission.  How do you plan to solve the problems that you've selected as your career mission? What does your solution look like?


Your solution is your talent aka Professional Brand.

4.2 Publicize your talent

No product or service ever sold without first being advertised. Use print and electronic career portfolios, resumes, elevator speeches, employment cover letters, and the power of your career network to promote your talent to potential buyers.

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